All over the world, celebrity endorsements are a powerful strategy used by companies to boost sales and increase brand recall among customers. Having a well-known figure to associate with a brand helps break through the marketing clutter and grabs consumer attention more effectively, increasing brand awareness and boosting brand-quality perception.
“But I cannot afford celebrities!”, you may say? Think again.
With the advent of the internet, things have changed. Now, there is a quick and cost-effective way to turn star power into profits for you and your company.
Introducing: Go Digital with Celebrities, the only digital marketing initiative that dramatically grows your business without burning a hole in your pocket.
Celebrities can now do micro-endorsements on social media platforms without you having to pay for long-term licensing fees. Social media as a platform is free and reaches people wherever they are, especially on their smart phones. You can get instant endorsement for as little as S$3000, a price far lower than a print or TV ad
And perhaps best of all, you can measure your success. Before the internet, there was no way to tell exactly how many people were paying attention to your marketing efforts and get a precise number of your ROI. But now, you can measure exactly where and how you are doubling, tripling or even 10Xing your ROI
It is no secret that Facebook prioritizes video in its algorithm, allowing you to reach up to 50% more people at lower costs than other advertisers. While your competitors are still using image ads shouting discounts & offers on Facebook, think about what a video ad with celebrity can do for your brand? Not to mention the potentially viral effect of such an ad, allowing you to reach your customers at unprecedentedly low prices.
Celebrity endorsements give your brand and products/services instant credibility. A picture is worth a thousand words but a celebrity picture is priceless and a celebrity video will mean your brand WILL GET SEEN.
We have direct access to most of Singapore’s and many overseas celebrities. We assure you a competitive rate to engage a celebrity through us.
Our value-add goes beyond matching you with a celebrity. We advise on a suitable celebrity based on your product type, budget and goals.
We are the only specialized digital+celebrities agency. We have launched more than a hundred digital campaigns and can advise you on the best strategy for maximizing the celebrity effect.
The Celeb Net is founded by Kevin Zhang who was the Head of Commercial Engagement, Mediacorp and the Head Talent Development & Management, MM2 Entertainment. He saw the potential of synergizing digital and celebrities in 2017 and went on to set up the agency heralding the new era, The Celeb Net. Our clients have seen exponential growth in profits and we want you to be the next success story!
This is a secret that MNCs keep to themselves. The wondrous effects of celebrities endorsement has been well-proven and documented. Brand recall goes up, sales increases and trust towards a brand elevates; These are some of the effects of celebrities endorsements. In the study done by NUS business school, the researchers have found that the effects are proven but the extent of the positive effects heavily depends on the celebrities being engaged.
The advantage of a digital ad campaign is that you can go laser targeted on a clearly defined audience, allowing you to save money on only targeting relevant audiences. Furthermore, digital campaigns allow advertisers to insert pixels to track the actual business results down to leads and sales generated from the campaign.
If you run a B2B company, chances are, it won’t be suitable.
You can benefit from such a campaign if you run a B2C company and meet the following criteria
One of the strategies that work best is to enlarge your Top-of-funnel audiences with celebrity video ad and retargeting them with Middle-of-funnel content that gets them to sign up for your offer. Finally, a bottom-of-funnel ad will seal the deal and bring in the sales for your company.
As you can see, celebrities endorsement fits in nicely with a digital marketing campaign.
Market perception of each celebrity and whether it aligns with your brand image
Cost-benefits analysis on each celebrity
How to grow the sales of your company directly through the campaign
Celebrities + digital channel combination that can create synergy for your brand
Disclaimer: Once a company engages a particular celebrity, he or she will usually not advertise for the client’s competitor. First-mover advantage is key. Enquire now before it is too late!.