As China is opening its borders, there is bound to be an increase in demand for travel into the country. A popular way that people choose to explore during their travels is by tours, it’s convenient and takes away all the hassle of having to book and plan activities to enjoy. This isn’t a new concept and there are countless China tours offered on the market, however, a travel agency can greatly benefit from offering … Continue reading “7 local celebrities that would be excellent tour guides”

Celebrity endorsements have been used by businesses in all types of industries for quite some time, delivering positive effects on brand image, consumer buying behaviour, and of course, financial performance. Every year, businesses spend large sums of money on employing celebrities to endorse and promote their products, services, and brands. McDonald’s is a prime example of utilising the name-value of celebrities to garner consumer attention. Their list of endorsed celebrities includes Britney Spears, Ashley Olsen, … Continue reading “Influencer Marketing VS Celebrity Endorsements”

In an era where every company is utilising almost every possible type of marketing channel, it is more crucial than ever to seek out strategies that ensure that your brand stands out from the competitors. Deciding on the correct multiplier can be greatly beneficial and produce significant results. If the aim of your marketing strategy is to captivate attention and improve the image of your company and looking to add some extra star power to … Continue reading “What Celebrity Endorsements can do for your business”

New to celebrity endorsements and don’t know where to start? Not new to celebrity endorsements, but don’t know if you’re doing the right thing or paying the right price?   We have compiled this handy & never before guide to 5 Ways celebrities can endorse your brand & their costs, just for you!   1. Social Media Post You can engage a celebrity to do a social media shoutout for your product & brand. You … Continue reading “5 ways celebrities can endorse your brand, and their costs”

Birth rates may be falling in Singapore, but there is no shortage of celebrities with adorable kids that you can follow on social media, and who can promote your brand effectively to your target audience – parents. 1. Yvonne LimThis sweet actress does not seem a year older than when she first appeared on our TV screens. Her family features prominently on her IG feeds, whether it is performing the National Day song together or … Continue reading “12 Celebrity Parents to Follow”

If you’re in the F&B business, the good news is that you’ll be able to choose your ideal food influencer from a big pool of celebrities. Cos who doesn’t love to eat, right? The celebrities here stand out either with their entrepreneurial spirit in the F&B industry, their exceptional culinary skills, or, simply, their insatiable appetite for good food 1. Li Nanxing After a string of exciting collabs with F&B brands including IPPUDO, the Ah Ge … Continue reading “16 Celebrity Food Influencers to Follow”

Totally new to celebrity endorsements and have no idea where to start? Fret not, here are the 5 Ws of celebrity endorsement that will get you started on your first celebrity marketing campaign right away. 1. What What is celebrity endorsement? Celebrity endorsement is a marketing strategy where brands use the name and fame of a celebrity or a well-known person to promote their products and services. 2. Why Why do brands use celebrity endorsement? … Continue reading “The 5 Ws of Celebrity Endorsement”

The concept of using celebrity endorsements to market products is almost as old as marketing itself. As a 70s baby growing up in Singapore, I remember those retro calendars featuring Hongkong film stars hung on my grandmother’s kitchen wall. The celebrity photo was printed on a metal plate, next to the logo or product image of the brand which produced the calendars, usually a medicinal oil. If you are a digital native reading this, you … Continue reading “5 Reasons Why Celebrity Endorsements Work”

The COVID-19 crisis has disrupted daily lives and businesses. It is expected to last for a year or longer. Markets have crashed, and livelihoods are in limbo. Should marketers derail all their plans and take a wait and see approach? Should you consider celebrity endorsement for your campaigns? Should you even run a marketing campaign during such testing times? The worst of times may also be the best of times. Here are 5 reasons why … Continue reading “Why COVID-19 Represents the Best Time to Start Your Celebrity Endorsement Campaign”

Are your celebrity endorsement campaigns delivering the results you want? Do you have a system in place to select the right celebrity for your campaign or has it been based on gut feel? Read on to discover tips to finding the right fit for your celebrity endorsement campaigns. Research Doing research to find the right celebrity candidate is crucial to the success of your celebrity endorsement campaign, If you are not familiar with the entertainment … Continue reading “How to Find the Best Celebrity That Fits Your Campaign”